Role: Freelance Senior Copywriter 

Client: Zoom

Agency: Scholar

Scholar and I set out to create a spot for Zoom that showcased the breadth of features within its AI-powered collaboration platform, Workplace. But we didn’t want it to feel dry, boring, or overly explainer-y. In collaboration with two incredibly talented Creative Directors, I wrote the dialogue for our charming narrator, complete with light banter and quips to convey a more playful Zoom brand.

The 1:15 spot currently has 2.2M views on YouTube. I primarily worked on the :30 version, shared below.